Why this role
Defendermate grows two ways at once: security practitioners find us, sign up and try the product themselves, and larger organisations buy through an enterprise motion. Both depend on the same foundation: clean data, the right signals reaching the right people, and campaigns that measure what actually works.
You'll own that foundation. HubSpot and our go-to-market tools, including Defendermate's Go-To-Market Engine, have to work together so that self-serve users and enterprise buyers each get the right experience, and so that we can see clearly what's driving growth.
Who you'll work with
You'll work closely with the founder, who owns go-to-market, the go-to-market team running campaigns and enterprise conversations, and product engineering on how product sign-ups and usage flow into our systems.
What you'll build
- A HubSpot portal built for two motions: lifecycle stages, pipelines and lead statuses that serve both product-led users and enterprise accounts.
- Clean, connected data: product sign-ups, usage and the Go-To-Market Engine flowing into HubSpot without duplicates or broken syncs.
- Campaigns and reporting people trust: nurture, newsletters and paid campaigns with attribution from first touch to sign-up and pipeline.
What you'll do
- Own the HubSpot portal: pipelines, lifecycle stages, workflows, lists, email, forms, tracking and dashboards.
- Run campaigns for both motions: audiences, nurture, newsletters and A/B tests.
- Run paid campaigns on LinkedIn and Google within approved budgets.
- Keep the data clean: duplicates, failed syncs, consent and opt-outs.
- Connect and look after the tools around HubSpot as our go-to-market grows.
- Keep the content calendar, deadlines and the weekly report on track.
Your first year
- First 90 days: our CRM design is implemented in HubSpot for both motions, the data is cleaned up, and campaigns run on schedule.
- First year: nearly every sign-up and enterprise opportunity is attributed, cost per sign-up is on target, and opt-outs are always respected.
You might be a fit if
- You administer HubSpot hands-on: workflows, lists, properties, lifecycle stages and reports (certifications a plus).
- You've supported both product-led and sales-led motions, or one of them in depth.
- You've run LinkedIn and Google Ads campaigns.
- You're organised and reliable with data, deadlines and detail.
- You write clear English and use AI tools to move faster.
Bonus points: marketing operations at a company selling to security or IT buyers; integrating product data with a CRM; basic SQL or data tooling.